Jan 28, 2019
Izah Shahid | January 28, 2019
In 2019, Safr is all set to rise and grow by celebrating the year of women empowerment. To initiate the mission, Safr fastened its seat belt and showed a successful appearance at World Future Energy Summit, Abu Dhabi Sustainability Week 2019.
By way of introduction, Team Safr participated in the WFES roundtable, Changing the Paradigm: Automobiles as Asset, to Vehicles as Platform and Service, where certain ideas were discussed including these questions: Is the era of personal and business ownership of automobiles coming to a close? Are consumers ready to completely abandon private ownership of cars and move to platform-based, app enabled, on-demand car sharing? And what of giving up the driver’s seat altogether? As autonomous vehicles come online and into mass use over the years ahead, will drivers readily give up the steering wheel to algorithms? What incentives or disincentives are there to going autonomous? While exchanging views about Safr in the roundtable discussion, the speakers belonging from different countries agreed to the ongoing global issue of women harassment in rideshares. It was, thereby, concluded that Safr isn’t just required in US and Pakistan but would solve a universal issue if expanded worldwide.
Next in order appeared the presentation of CEO Safr Pakistan, Syeda Ramla Hassan, who explained why Safr does what it does and how it plans to make an impact in the lives of women everywhere. She drew audience’s attention towards the issue that how women users of ridesharing companies have been deprived of unruffled mobility and go through routine harassment: verbal, sexual or physical. In countries like the US where 45% of on-demand economy consumers are women, the majority have had a negative experience while using a rideshare. The situation is even worse in developing countries like Pakistan where more than three-quarters of regular female users say they have faced harassment on public transport. World Bank surveys have shown that 64% of women drivers do not sign up to drive for rideshares because of security concerns.
Syeda highlighted how Safr aims to create a safe and empowered space for women in the rideshare economy. It is dedicated to provide freedom of movement to women, so they don’t have to drive or ride selectively. Safr aspires to ensure that they are able to travel fearlessly at any time of the day, and participate fully in the public sphere.
She further clarified that Safr doesn’t discriminate against men and the mission isn’t possible without the support of both women and men. It welcomes all who believe in and support the mission of women’s safety and empowerment. Safr encourages every organisation and individual to use their resources, skills, knowledge and power to change women’s lives for the better, and make 2019 a year of women empowerment.